This privacy policy sets out how Eigenuity Inc. (“we”, “us” “our” and “Eigenuity”) collect, store and use your personal information, and the personal information of third parties you provide to us. By using our App, you consent to the collection, storage and use of your personal information in accordance with this privacy policy, which may be updated from time to time.
Unless defined otherwise in this privacy policy, all capitalized and defined terms shall have the same meaning attributed to them in our Terms and Conditions of Use (https://www.madlipz.com/terms).
To establish an account and use our App, we collect the following personal information:
To the extent you provide us with, or upload data that includes the personal information of another person, including using video content that includes images of them, you represent and warrant that you have their authorization to provide us with that information in accordance with this privacy policy and our Terms and Conditions of Use.
The collection of your personal information, and the personal information of third parties you provide to us, may be used to:
We also operate the Websites and App in conjunction with, or engage the services of independent contractors, service providers (for example data hosting providers and email providers) advertisers, partners and employees (“Providers”). Our Providers may have access to, or store, your personal information in providing services to us, or providing you with access to the Website and App. We may use a variety of Providers and they may have servers, operations or be physically present in locations both inside and outside of Canada or your home jurisdiction, which may make your personal information the subject of foreign laws and foreign legal proceedings.
As of the date of the last revision to this Privacy Policy, any data uploaded or stored in connection with your account, including any user content you upload (images, videos and text) is hosted via Amazon Web Services, Inc. or its affiliates. In addition, the following entities may be in receipt of personal information as a result of using our Website, App or corresponding with us:
We cannot make any guarantees as to the location(s) of data stored on our behalf by the above Providers.
We reserve the right to provide your User Content and personal information uploaded or collected by our Website or App to third parties if required by law (such as in response to a subpoena, court order or other legal process in any jurisdiction), and to cooperate with law enforcement authorities in the investigation of any criminal or civil matter.
If we are required by law to make any disclosure of your User Content or personal information, we may, but are not obligated to, provide you with written notice (to the extent permitted by law) prior to such disclosure so that you may take appropriate action.
We may also disclose your personal information to our successors (if our business or the App is acquired by another legal entity) or any assignee of our assets relating to the Website and App.
Our privacy practices intend to meet the requirements of the General Data Protection Regulation of the European Union (“GDPR”). As a company that may process the personal information of persons who reside in or are citizens of the European Union (a “European person”), we have implemented appropriate technical and organizational measures to meet the GDPR’s requirements and protect European personal information. Our technical measures to protect personal information take into account current technology available and the costs of implementing that technology in addition to the nature, scope, context and purposes of the personal information collected and processed. If you have any questions about our technical and organizational measures to meet the GDPR requirements, please contact us.
To the extent you provide us with, or, have our App process any personal information of a European person, you represent and warrant to us that you have obtained informed consent from such person to transfer their information, internationally, to us. If such consent is subsequently revoked, you agree to inform us immediately.
We keep your personal information for as long as it is required for the purpose for which it was collected. There is no single retention period applicable to the various types of personal information collected. When any personal information is no longer required for the purposes for which it was collected, we may destroy it in a manner that takes into account its sensitivity.
You may also request amendments to, or the deletion of any personal information we hold in relation to your account with us. Please contact us at legal@madlipz.com if you wish to inquire about amending or deleting any personal information.
WHILE WE TAKE MEASURES TO PROTECT PERSONAL INFORMATION, YOU AGREE THAT, TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL WE, OUR AFFILIATES, OFFICERS, DIRECTORS, SHAREHOLDERS, EMPLOYEES OR CONTRACTORS BE LIABLE, HOWSOEVER CAUSED, FOR THE LOSS OR THEFT OF YOUR PERSONAL INFORMATION OR ANY DAMAGES CAUSED AS A RESULT THEREOF, SO LONG AS WE WERE NOT GROSSLY NEGLIGENT IN THE PROTECTION OF SAID INFORMATION.
If you believe that we have not adhered to this Privacy Policy or would like to request an amendment to your personal information being held by us, please contact our Privacy Officer at:
Eigenuity Inc.
Atten: Privacy/Legal
legal@madlipz.com
182 Old Surrey Lane
Richmond Hill, ON Canada, L4C 7E5
Our Website and App may place a "cookie" in the browser files of your computer or mobile device. You may disable cookies on your device, however, doing so may interrupt the proper use of our Website and App. Cookies may store information about your device and the usage of our Website and App, including the device model, manufacturer, screen resolution, device capabilities, service provider and IP or location information.